10 practical tools & tips for PMWe hear about new apps and tools that improve our life/work quality every day. Of course, this has its pros for us- project managers…Apr 14, 2022Apr 14, 2022
Advertising iatrophobia: Why do some spheres have trust issues towards agencies and outsourcing?Iatrophobia is a fear of doctors and therapists. There can be many reasons a person has a fear of doctors. It could be fear of specific…May 17, 2021May 17, 2021
Taboos in Armenian Advertising“Forbidden fruit is always the sweetest”, affirm advertising specialists and cross their fingers waiting for the approval of an idea. As a…Mar 5, 2021Mar 5, 2021
Alpha gen: Listen to your kid, suggest your bid.What you’re reading now are thoughts and predictions. But those thoughts and forecasts are based on research and statistics from various…Dec 4, 2020Dec 4, 2020
A Study in SilverAll facts recounted below are real and — in line with our profession of choice — somewhat exaggerated. A tiny disclaimer before you read…Apr 17, 2020Apr 17, 2020
Ideas vs COVID-19: Changing marketing because of the pandemicToday’s digitalized world teaches us two things: there will be a tomorrow and tomorrow will be more adaptable. Darwin’s Theory of…Apr 15, 2020Apr 15, 2020
Project Management When “Project” is a HumanThroughout my career in project management, I’ve come across many deadlines, fuckups, and successes. And I’ve come to the conclusion that…Feb 22, 2020Feb 22, 2020
TV-Series @ WorkplaceIf you’re reading this article, it means that I wasn’t fired from my job and you’ll not be eitherNov 11, 2019Nov 11, 2019